Email Players 1 - 15 Patched - Ben Settle -

Go to your email list. Write an email titled: "You probably want to unsubscribe." In the email, insult a common belief your competitors hold. Be specific. Watch your unsubscribes spike. Watch your sales follow.

This is where the "Settle style" crystallizes. He advocates for:

Ben Settle's Email Players Issues 1–15 laid the groundwork for what is now known as the "Daily Email" movement. It challenged the hyper-polished, corporate style of communication and replaced it with raw, narrative-driven salesmanship.

He dissects hate mail. He loves hate mail. He explains how every unsubscribe is worth $1,000 because it cleanses his list of tire-kickers.

If you compress the wisdom of Ben Settle's first 15 Email Players issues, several non-negotiable laws of email marketing emerge: Law 1: Curiosity Over Information Ben Settle - Email Players 1 - 15

: Early on, Settle warns about the "sudden drop" in sales that occurs if you stop adding new names to your list, teaching you how to maintain momentum after an initial sales spike. Why Start with the Early Archives?

The fundamental pillars established in these early issues include: Can All These A-List Copywriters Be Wrong? - Ben Settle

With the basic structure mastered, the middle issues introduce advanced human psychology and positioning.

To maintain a daily schedule, you need a continuous stream of ideas. Issue 10 provides a framework for mining content from everyday life, books, movies, negative customer reviews, and contrarian opinions, ensuring the reader never stares at a blank screen. Go to your email list

: Moving from weekly to daily emails to build deeper connections and explosive authority.

At the center of his marketing empire sits Email Players , a premium, print-only monthly newsletter. It is notoriously expensive, strictly confidential, and legendary among copywriters.

If you are serious about email marketing—not the "newsletter" kind, but the "deposit a check today" kind—you need to go back to the beginning.

Stop teaching for free; use emails to highlight problems, not solutions. Character Building Watch your unsubscribes spike

: Techniques for creating "nuclear option" subject lines that are almost guaranteed to be opened, even by inactive subscribers. Sales-Driven Storytelling

Ben Settle's Email Players is a high-ticket, offline (print) newsletter that typically costs $97 per month

While each issue is a standalone essay, certain themes recur. Here is what you will find inside the legendary compilation.