Rewe Primus E-learning 2021 Jun 2026
The shift toward digital training through Primus offers several advantages: Study when you want, and as often as you want.
Unlike traditional, rigid training programs, Primus provides a highly personalized learning experience. Whether you work in a REWE supermarket, a PENNY discount store, or in administration, the platform offers tailored modules—referred to as e-learnings or Schulungen—designed to meet the specific requirements of your role. Key Features of Primus
The platform is designed to make learning accessible and engaging:
section or use the "Schulungssuche" (Training Search) tool located at the top left of the homepage. Start Learning
Transitioning corporate education into a specialized ecosystem like Primus delivers measurable operational advantages: Operational Metric Legacy Classroom Training REWE Primus E-Learning 1 to 5 calendar days per session 20 to 30 concise minutes per module Location Constraints Requires physical travel to regional academies Fully cloud-based; accessible from any approved terminal Compliance Tracking Manual paperwork, signature sheets, physical logs Fully automated digital logging and instant reporting Content Updates Slow printing cycles and manual redistribution Real-time global deployment of updated information 5. The Future: AI Integration and Next-Gen Learning rewe primus e-learning
All e‑learning modules are developed by an internal team of learning experts in collaboration with subject‑matter specialists. Modules are tested with pilot groups before broad rollout, and regular feedback from employees is collected and used to update and improve the content. Many modules also adhere to SCORM standards, ensuring consistent quality and interoperability.
: Your manager will assign mandatory trainings required for your role, but you can also browse and request voluntary courses that align with your personal interests. Pro-Tip for Success
In the fast-paced world of European grocery retail, staying ahead requires continuous training, sharp operational knowledge, and seamless onboarding. As one of Europe’s leading supermarket giants, the REWE Group relies heavily on digital innovation to upskill its massive workforce. At the heart of this digital transformation is , the proprietary e-learning and portal ecosystem designed specifically for REWE employees, independent retailers, and affiliates.
A: Yes, the MeineREWE-App allows you to access training and other work-related applications, such as shift planning, on your mobile device. Conclusion The shift toward digital training through Primus offers
: Some modules include badges or progress bars to encourage consistent learning habits among the workforce. certificate
: Completing these modules is often the first step toward internal promotions, such as moving from a specialist role to a market management position. How to Get Started
: Training modules can be accessed "anytime and anywhere," helping employees reinforce their knowledge within their actual work environment. Specialized Content
The platform supports a range of innovative formats. Some subsidiaries utilize virtual classrooms for remote training sessions, while REWE has even experimented with beacon technology—Bluetooth-enabled location-based learning—to create digital scavenger hunts that allow employees to learn about products directly at the point of sale. Key Features of Primus The platform is designed
As Claudia Schirra, Head of the Learning Center, observed, in today’s world, no one can rely solely on what they learned in school or university. Lifelong learning is the path to success, and PRIMUS is the vehicle that makes that journey possible for over 160,000 employees across Europe.
Since January 2024 the Primus platform has offered a seven‑minute, fully animated online course about LGBTIQ+ topics. In the training, a virtual, non‑binary team member named Sam explains the difference between gender identity and sexual orientation, the benefits of diverse teams, and how to foster an inclusive workplace culture. This course contributed significantly to REWE Group receiving the for the third year in a row, achieving 95.67% of the possible points – around five percentage points higher than the previous year. The initiative was so well received that it also won the Queer Network Award in the “Big Impact Initiative” category.
Clear, transparent pathways for promotion into leadership roles. Easy identification of highly motivated, skilled staff.
Unlike generic training software, Primus is built specifically around the unique workflows of the retail industry. It replaces traditional, time-consuming classroom seminars with flexible, bite-sized digital courses that staff can complete at their own pace. Key Features of the Primus Platform
is a central digital training platform used by the REWE Group to onboard, train, and upskill its vast workforce across Europe. As one of the largest retail and tourism cooperatives in Europe—enabling brands like REWE, PENNY, and BILLA—the company relies on this proprietary learning management system (LMS) to maintain high operational standards, compliance, and employee growth.